Development Communication

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Development communication is defined as knowledge sharing and using communication to promote development through formulation of strategy and policies. Development communication also means a systematic collaboration and exchange of information leading to the mutual benefits of all the parties. Communication (knowledge sharing and transfer of ideas), of any kind, plays an important role in development of nations now days. Development communication consists of various media, interfaces and activities that aim at transferring the knowledge and experience from developed nations (organisations / companies) to underdeveloped nations (organisations / companies) for the purpose of progress. Effective communication for development plays an important role in the advancement and progress of the individuals, society and a nation as a whole. It aims at eradicating the social evils and introducing a standard set of principles and policies ultimately leading to the social, economical and technological development of an underdeveloped nation / economy. The paper below highlights different facets of development communication and presents an argument as to how these help in the growth and advancement of the underdeveloped nations (or entities or products). Inagaki (2007) is of the view that ‘development strategies can be made more measurable by the help of development communication’.

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