Assignment PreviewBliss Travels Marketing Plan and Implementation Strategies
Bliss Travels has been started providing services in travel and tours related services including ticketing and reservations, overseas tours/holiday packagers, cruise holidays, worldwide hotel reservations, overseas airport transfers & rail tickets, travel insurance etc. This company has acquired all those resources that are useful to run Bliss Travels for a long time. After developing all departments such as financial, administration, marketing, operational and human resource, it is now looking forward to attract and retain potential customers.
Bliss Travels have observed and evaluated all external as well as internal factors to get a strong grip on current situation and problems related to customer retention. Currently, travel and tours services business is slow; this business is not slow due to lack of customers, locations, airline services availability issues but it is slow due to low level and traditional marketing campaigns and no easy access facility to customers. There is a big potential in the market from the customers side because segments of this service business can be local and international people. Inbound tours and travelers and outbound tours and travelers can discover the services that this company is offering.
Major goals and objectives of Bliss Travels is to sustain for long term and earn substantial profits with the help of attracting great range of customers. This major objective can only be achieved with proper marketing. Bliss Travels has identified target market and segments. The target market is local and international customers of high, medium and low level incomes. One of the big problems of Bliss Travels is to identify target market and segments. Some hurdles attached with the identification are budget, analysis of customer needs and market trends.
Government has also developed national strategies to support travels and tours industry for the betterment of overall economy of Australia so Bliss Travels strategies have been coordinated with government support and research programs to achieve its major objectives and goals.
Promotions of Bliss travels shall be accomplished according to current demands of customers and needs of the environment. For example, what are the major areas where customers can be attracted a lot, these areas can be offline and online marketing campaigns. Distribution shall be done through direct selling over service centers and on website with online booking and confirmation facilities. All the services shall be provided with best customer service. Development of the service shall be made according to needs of the customers when required. A proper research and development department will be working to do services testing and development from time to time. Pricing strategy of Bliss Travels is value based and competitive with accordance to service speed and quality.